representations
The way in which key groups or aspects of society are presented by the media
ideology
A set of messages, values and beliefs that may be encoded into media products
dominant ideology
Ideologies told to us repeatedly by dominant group
stereotype
An exaggerated representation of something or someone
why is messy mya’s voice in formation significant in formation
- famous for speaking out about lgbtq and black communities
- he was shot dead helps emphasize the themes of violent crimes affecting black victims
recognisable to audience - signifies genre, the theme of black oppression and discrimination
what are references to the BEAT documentary in formation
- police- brutality against black communities, BLM, social cultural and political contexts, racial discrimination
- binary oppositions between black communities and police
what does ‘when he fuck me good i take his ass to red lobster, cause i slay’ suggest in formation
- the use of profanity adds an aggressive, passionate feel to the video, and beyonce, perhaps connoting her power, and challenging typical female representations of submissiveness.
what does the use of the ‘n’ word show in formation
demonstrates themes of historical discrimination and desire to reclaim this previously repressed power.
what does the shot of beyonce sat on a police car in flood say
- isolated
- independant
- wide angle shot emphasizes that shes alone
- she is dominant over the police
- some audience believed she was anti police and she had to make a statement
what does the lyric ‘cocky’ represent in formation
she is confident and self assures
what does her expensive costume and jewellery connote
and whose theory - formation
- wealth
- success
which is very common for artists in music videos - subverts typical representations of black people of being seen in media as poor- Gilroys theory
what does her expensive jewellery and clothes juxtapose and suggest -formation
the historical clothes and setting. draws attention to ways in which this has changed since slavery
what might the young children signify -formation
- discrimination is still happening to young black people today
- their smiling and dancing suggest that thing have changed and their is hope for the black youth of today
image of martin luther king suggesting -formation
- intertextual reference, draws attention to that racial discrimination has been ongoing for a long time
what do beyonce’s references to her mother and fathers cultural origins suggest
- she is proud of her heritage
- celebrating rich diversity in america
what does beyonce’s reference to liking wide ethnic noses say
- black culture and beauty
- challenges the mainstream medias representation.
