Representation

Question 1

Theory of Identity

Answer 1

• David Gauntlett
  -“idea that the media provides us with tools that we use to construct our identities”
  -“media conveys singular, straight forward messages about ideal types of identities”
  -“media offers us a more diverse range of stars, icons, characters and role models from whom we pick and mix different ideas”

Question 2

Feminist Theory (1)

Answer 2

• Liesbet Van Zoonen
  -“idea that gender is constructed through discourse and that its femininity varies according to cultural and histroical context”
  -“explores how femininity is a construction that has progressed and evolved throughout the media over several decades and now offers more positive constructions in the media”

Question 3

Feminist Theory (2)

Answer 3

• bell hook
  -“idea that feminism is a struggle to end patriarchal oppression and the ideology of male domination”
  -“relates that of class and race aswell as sex determine the extent to which individuals are exploited, discriminated against or oppressed”

Question 4

Theory of Representation

Answer 4

• Stuart Hall
  -“representation is the process by which meaning is produced and exchanged between members of a culture through the use of language, signs and images which stand for or represent things”

Question 5

Post-Colonial Theory

Answer 5

• Paul Gilroy
  -“colonial discourses continue to inform contemporary attitudes of race and ethnicity”
  -“society constructs racial hierarchies and sets up binary oppositions based on notions of otherness”