REPRESENTATION key context

Question 1

What changes in the 1960s helped women’s liberation
(2nd wave feminist movement)

Answer 1

• The contraceptive pill became available on the NHS in 1961.
• abortion was legalised in 1967
• Divorce Reform Act 1969 - enabled marriages to be dissolved on the grounds of a ‘breakdown.’
• passing of the Equal Pay Act
• The pill became available for free on the NHS in 1974
• passing of the sex discrimination act

Question 2

what did the ASA do in 2019 in relation to representation in adverts?

Answer 2

• banned harmful gender stereotypes