Stereotypes
Come about when there as people in power who are from dominant hegemonic groups
Media company’s are owned by these people o representation of people from outside this group is stereotypical
In-balance of power
Reflective
Representations merely reflect how life is, they reflect the truth
Challenges with the reflective ideaology?
What is the truth?
Intentional
Representation is only about someone’s intended meaning
Challenges with the intentional ideaology
Should we only worry about the intended message or should we interpret it?