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A player’s representation of themselves within a game
Conventions
What the audience expects to see from a text, useful headings of conventions are characters, setting, iconography, narrative, technical codes and representation
Ethnocentric
A belief in the superiority of one’s own ethnic group or culture
Hegemony
Dominance of one group over another, supported by legitimising norms and ideas
Ideology
A set of messages, values and beliefs that may be encoded into media products
Masculinity
The perceived characteristics generally considered to define what it is to be a man, these can change according to sociological and cultural variations
Misrepresentation
Certain social groups (usually minority groups) may be represented in a way that’s inappropriate and not based on reality
Patriarchal culture
A society or culture that’s male dominated
Representation
The way in which key groups or aspects of society are presented in the media, a re-representation or constructed version of that which is shown
Sexual objectification
The practice of regarding a person as an object to be viewed only in terms of their sexual appeal with no consideration of any other aspect of their character or personality
Stereotype
Underrepresentation
Certain social groups (usually minority groups) may be rarely represented or be completely absent from media products