Reputation

Question 1

What are the values of having a good reputation

Answer 1

Ability to charge premium prices
Access to new products in the market
Profit made from word of mouth

Question 2

Purpose of management reputation companies

Answer 2

Required to manage a company’s brand, image and position

Question 3

Example of reputation influences

Answer 3

Innovation
Performance
Quality of products/services

Question 4

How does PR influence how a company is perceived

Answer 4

Builds a positive image for the company
Helps maintain and manage a company’s reputation during a crisis
Enhances brand awareness

Question 5

Example of a company who’s reputation was affected

Answer 5

Subway Food Chain