Advantages of structured interviews
- cheap and fairly quick method of collecting data.
Disadvantages of structured interviews
- finding are less reliable if the sample size is small.
Advantages of unstructured interviews
Disadvantages of unstructured interviews
- open to bias as researcher could influence answers
Advantages of semi-structured interviews
Disadvantages of semi-structured interviews.
- could be an unnatural social setting which could decrease ecological validity.
Advantages of focus groups
- gain a larger amount of information in a shorter time frame.
Disadvantages of focus groups
Difference between covert and overt observations
Covert - undercover (unknown researcher)
Overt - known researcher
Advantages and disadvantages of covert observations
(+) -video evidence can be examined and verified which increases reliability.
-researcher cannot influence so unbiased.
(-) -can raise ethical questions.
-can be time consuming.
Advantages and disadvantages of overt observations
(+) -provides realistic in-depth study of social behaviour.
-helpful for understanding opinions of groups
(-) - lacks reliability as it cannot be repeated or checked.
-requires a large time commitment.
Advantages and disadvantages of case studies
(+) -no sampling is required so less time consuming.
-This method allows for comparisons so increases validity.
(-) -possible errors or bias can occur decreasing reliability.
-offer limited representation of all demographs
One example of a Case study
Lizzie seal (2017) Race and the death penalty
Example of survey
Skinns, Wooff and Sprawson (2013)
Good practice within police custody
-surgery of all police forces in England and Wales.
Example of an Interview
Skinns, Wooff and Sprawson (2013)
Good practice within police custody
-interviews of all those included (police officers)
Example of observation
Skinns, Wooff and Sprawson (2013)
Good practice within police custody
-observation of all police studies (overt and covert)
Name ethical considerations with research methods.
Difference between quantitive, qualitative and mixed data
Quantitative-data is written as numerical values.
Qualitative-data is written non-numerical as words or images.
Mixed- involves a combination of both