basic research
driven by curiosity; for the sake of science
examples of basic research
neuroscience, cognitive, developmental, social
applied research
has a clear purpose
examples of applied research
clinical, educational, forensic
Why is psychological research important?
scientific method
What makes a good theory?
falsifiable: there is evidence to either support or refute the theory
What makes a good hypothesis?
specific and testable
population
everyone in the group that the experimenter is interested in
sample
a subset of a population
random assignment
assigning participants randomly to experimental conditions
random sampling
every person in the population has an equal chance of being selected
Why is random sampling important?
convenience sampling
consists of people who are conveniently available for the study
correlational research design
measures how closely two factors/variables vary together
variable
a property whose value can vary at any given time
positive correlation
↑↑
negative correlation
↑↓ or ↓↑
zero correlation
one variable not predictably related to the other
What is the range of correlational coefficients?
-1 to +1
perfect negative correlation
-1
perfect positive correlation
+1
limitations of correlational studies
correlation ≠ causation
benefits of correlational studies