Research Methods

Question 1

Observations type

Answer 1

Covert
Covert

Question 2

Validity of observations

Answer 2

• validity can be assessed by conducting further obs in diff settings w varied people so results are more generalisable
• using more than one observer reduces observer bias
• observer bias can be reduced by using a double blind technique
• validity of a coding system can be assed w construct, concurrent, context and predictive validity

Question 3

Reliability of observations

Answer 3

• inter observer reliability - if findings are consistent between two observers (if there is 80% agreement)
• reliability can be increased by training observers in using a coding system

Question 4

Content anyalysis

Answer 4

Indirect observation
Analyses the content of an artefact
Coding system breaks it down and then can be Talleyd into quantitative analysis

Question 5

Validity in content analysis

Answer 5

• can have an unrepresentative sample
• Coding system could be an issue as it may not be measuring what you intent to measure
• May be observer bias (overcome w double blind)

Question 6

Reliability in content analysis

Answer 6

• can be assessed with Test retest by using another researcher
• inter observer reliability
• can be increased by training the observers in the use of the coding system