What is Observational Research?
A research method in which data is collected by watching participants’ behaviour
Give 2 strengths of observational research.
Give 2 weaknesses of observational research.
What is a structured observation?
An observation in which observers collect data by recording the frequency of predetermined behaviours using a coding scheme.
Give 2 strengths of structured observations.
Give 2 weaknesses of structured observations.
What is an unstructured observation?
An observation in which observers collect data by writing down all behaviour that occurs in the observation period
Give 2 strengths of unstructured observations.
Give a 2 weaknesses of unstructured observations.
What is a controlled observation?
An observation carried out in a controlled environment in which extraneous variables can be controlled, for example a laboratory.
Give 2 strengths of controlled observations
Give 2 weaknesses of controlled observations
What is a naturalistic observations?
An observation which takes place in the participants’ natural environment
Give 2 strengths of naturalistic observations
Give 2 weaknesses of naturalistic observations
What is a participant observation?
An observation where the observer takes part in the situation they are observing and becomes part of the observed group
Give 2 strengths of participant observations
Give 2 weaknesses of participant observations
What is a non-participant observation?
An observation in which the observer doesn’t participate in the situation that they are observing and does not become part of the observed group
Give 2 strengths of non-participant observations
Give 2 weaknesses of non-participant observations
What is a covert observation?
An observation in which the participants are not aware that they are being observed
Give a strength of covert observations
Reduces the chance of demand characteristics, increasing the validity of results.
Give a weakness of covert observations
They are unethical as participants do not give informed consent