What are the 4 methods of research ?
self report
observation
experiment
correlation.
What is a self report ?
Any data collection that involves asking people to report their thoughts, feelings and behaviours.
What are the advantages and disadvantages of a self report ?
What is a questionnaire ?
Respondents record their own answers to a set of fixed questions (predetermined) in written form.
What are the advantages and disadvantages of questionnaires
what is a closed question ?
a question that has a fixed number of possible answers.
What are the advantages and disadvantages of closed questions ?
what’s an open question ?
a question where respondents are invited to provide their own answer
what are the advantages and disadvantages of open questions.
what are the advantages and disadvantages of rating scales ?
how may clarity affect data of a questionnaire ?
if the respondent doesn’t understand the question they may give a meaningless answer which will decrease the validity of the data. this can be caused by double negatives, slang, ambiguous questions and double barrelled questions.
what types of bias may affect a questionnaires validity.
what’s a likert rating scale ?
allows respondents to state how much they agree or disagree with something.
what’s a semantic differential rating scale ?
measuring people’s attitudes towards something.
selecting a point on a line with words of opposite meaning at either end
what are interviews ?
questions are verbally delivered in real time, respondents answer each question as it is presented by the interviewer.
what are advantages and disadvantages of interviews ?
what’s a structured interview ?
predetermined questions are delivered by an interviewer who doesn’t prove beyond the answers given but can answer any questions given by the respondent.
what are the advantages and disadvantages of structured interviews ?
what are semi structured interviews ?
some questions are predetermined but some questions can be developed as the interview proceeds.
what are unstructured interviewers ?
no questions are predetermined.
what are the advantages and disadvantages of semi and unstructured interviews ?
what’s primary data ?
first hand days a researcher collected using a observation, self report or experiment.
what’s secondary data ?
second hand days. researchers may make use of data that’s already collected eg by the government
what’s inter rater reliability ?
the consistency between two different interviewers