What is a Likert Scale?
A survey tool used to measure attitudes, opinions or perceptions by asking respondents to rate statements on a scale of agreement or disagreement.
What is a Laboratory Experiment?
An experiment conducted in a well-controlled environment where accurate measurements are possible.
What is a Quasi-Experiment?
The researcher measures the effect of something which is to see the effect of this on something else (D.V.)
What is Deception?
A participant is not told the true aims of the study and thus cannot give valid consent.
What is presumptive consent?
A method of dealing with a lack of valid consent or deception by asking a groupd of people who are similar to the participant if they would agree to partake in the study. If they consent it is presumed the real participant would have.
What is debriefing?
A post research interview designed to inform participants of the true nature of the study and to restore them to the state they were in at the start of the study. Also used to gain insight on the procedures of the study.
What is the right to withdraw?
Participants are allowed to leave at any point of the study if they feel uncomfortable and can withdraw their data.
What is reliability?
The consistency of data collected.
What is external reliability?
The extent to which a measure varies from one occasion to another. Low external reliability = large variation over time.
What is correlation Coefficient?
Indicates a measure of the direction and strength of a relationship between the variables.
What is internal reliability?
Describes the internal consistency of measure.
What is the risk of harm?
Pariticipants should not experience negative physcial or psychological effects or what is beyond what would be normal for them to experience.
What is valid consent?
Participants are given comprehensive information concerning the nature and purpose of the research and thei role in it, in order for them to make an informed decision on their participation.
What is content analysis?
The analysis of the content of something.
What is an example of content analysis?
Cumberbatch (2005) conducted a content analysis of the top ten programmes most watched by 10-15 year olds in the UK. 4% of the programmes contained no reference or portrayal of smoking, alcohol or drug use, those that did portrayed it with a ‘neutral’ message (neither good nor bad). Most scenes with drug use portrayed is with a negative message.
What is a case study?
A research investigation that involves a detailed study of a single individual, institution or event.
