fMRI scans
1) detects changes in blood flow & oxygenation that occur in response to neural activity
2) when brain area is more active, it needs more O2 so more blood with oxygenated haemoglobin flows to area
3) oxygenated blood repels but deoxygenated blood follows direction of magnetic field
4) scan can detect these diff magnetic qualities & so be used to create 3D map of brain
PET scans
1) radioactive tracer is combined with flurodeoxyribose & injected into patient
2) after some time, p is placed in computer scanner
3) when H+ and e- collide gamma rays are emitted which are detected by the scanner
4) detected emissions are plotted (sometimes as a 3D plot) & brain activity is recorded
PET & MRI strengths
fMRI - weaknesses
PET - weaknesses
primary data
secondary data
content analysis
random
systematic
volunteer
snowball
opportunity
quota
stratified
event
time
case study
online
in field
in lab
longitudinal
cross sectional
participant observation