Research Methods A2

Question 1

What is content analysis?

Answer 1

• systematic research technique for analysing data like transcripts for interviews, documents or texts

Question 2

What is coding?

Answer 2

• where a researcher creates a system of predetermined categories that can be applied to the content

Question 3

What is qualitative data?

Answer 3

• data that is non-numerical

Question 4

What is thematic analysis?

Answer 4

• where researchers notice specific themes that may occur in the data collected
  
  • a theme is an idea that reoccurs in data and they tend to be more descriptive than using coding

Question 5

What are the strengths of content analysis?

Answer 5

• ## allows for both qualitative and quantitative analysis

Question 6

What are the weaknesses of content analysis?

Question 7

Time sampling

Question 8

Event sampling

Question 9

Analysis/categorising data

Question 10

Case studies

Question 11

What is quantitative data?

Answer 11

• data that is numerical

Question 12

What is concurrent validity?

Answer 12

• a method of establishing the internal validity of a new test
  
  • the scores of a new test are compared against an older, established test