Research Methods Introduction Flashcards

(21 cards)

1
Q

What is the mean?

A

Adding all of the values then dividing by how many there are

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2
Q

What is the median?

A

The middle value when the list is ordered

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3
Q

What is an independent variable?

A

The aspect being manipulated in the study

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4
Q

What is the mode?

A

The most frequently occurring value

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5
Q

What is a dependent variable?

A

The aspect being measured in the study

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6
Q

What is self-selecting sampling?

A

When the person volunteers to take part in the study

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7
Q

What is opportunity sampling?

A

When people who are available at the time are used in the study

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8
Q

What are advantages of a self-selecting sample?

A
  • It is completely consensual so people do not feel forced to take part
  • Ethical
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9
Q

What are disadvantages of a self-selecting sample?

A
  • A smaller selection of participants
  • May not be representative of the population as a whole
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10
Q

What are advantages of an opportunity sample?

A
  • Larger sample
  • Quick + easy
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11
Q

What are disadvantages of an opportunity sample?

A
  • Harder to generalise
  • Biased
  • People not as eager to participate
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12
Q

What is a control variable?

A

The aspect that stays the same

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13
Q

What are high levels of controls?

A

Where as much of the study as possible is kept the same for all the participants

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14
Q

What is an advantage of conducting a study as a lab experiment?

A
  • Cause and effect established (IV, DV)
  • Can be replicable (reliable)
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15
Q

What is a disadvantage of conducting a study as a lab experiment?

A
  • Lack ecological validity
  • Demand characteristics
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16
Q

What is quantitative data?

A

When the data is in number format

17
Q

What is qualitative data?

A

When the data is in a written format

18
Q

What are advantages of quantitative data?

A
  • Easy to represent
  • Easy to analyse
19
Q

What are disadvantages of quantitative data?

A
  • Lacks details
  • Unexpected behaviours might not be counted
20
Q

What are advantages of qualitative data?

A
  • More detailed
  • Gives context to quantitative data
  • Unexpected behaviours can be captured
21
Q

What are disadvantages of qualitative data?

A
  • Difficult to represent
  • Difficult to analyse