RESEARCH METHODS: self report design

Question 1

what are rating scales?

Answer 1

Respondent identify a value that represents their strength of feeling about a particular topic.

Question 1

what are likert scales?

Answer 1

Where the respondent indicates their agreement with a statement using a scale of usually five points. The scale ranges from strongly agreed strongly disagree.

Question 2

what is a fixed choice option?

Answer 2

A fixed choice option item includes a list of possible options and respondents are required to indicate those that apply to them.

Question 3

common errors in question design?

Answer 3

overuse of jargon - technical terms that are only familiar to those within a specialised area

emotive language and leading questions

double barrelled question and double negatives