What is correlation?
Refers to a mathematical technique which measures the relationship or association between two continuous variables
What is the correlation coefficient? (5)
Advantage of correlations
Relatively economical - unlike a lab study, there is no need for a controlled environment and can use secondary data. Less time-consuming than experiments
Disadvantage of correlations
Extraneous variables - there is no guarantee that additional influences will stay out of the correlational research study
Describe case studies (4)
Advantage of case studies
They produce rich, detailed data. Preferred to the more ‘superficial’ forms of data that might be collected. Such detail is likely to increase the validity of the data collected
Disadvantage of case studies
Small samples - sample may be one individual/event with unique characteristics. This makes it difficult to make generalisations
What is content analysis?
A type of observational technique which involves studying people indirectly, through qualitative data. Qualitative data collected in a range of formats can be used, such as video or audio recordings, or written responses
Describe coding
Coding involves the researcher developing categories for the data to be classified. These categories provide a framework to convert qualitative material into quantitative data, which can then be used for further (statistical) analysis
Describe the process of content analysis (5)
What is thematic analysis?
A technique that helps identify themes throughout qualitative data. A theme is an idea or a notion, and can be explicit (such as stating that you feel depressed) or implicit (for example, using the metaphor of a black cloud for feeling depressed)
Describe the process of thematic analysis (4)
Advantage of content analysis
Affordable - a relatively inexpensive methodology as researchers don’t have to travel like in the case of surveys and questionnaires. Most of the data is readily available, so researchers can use it
Disadvantages of content analysis
Time-consuming - it involves data collection and exhaustive data analysis
Advantage of thematic analysis
The researchers may identify unexpected themes, providing guidelines for future research.
Disadvantage of thematic analysis
Time-consuming process
What is reliability?
Refers to the ability of the study or test to produce consistent results if or when repeated at a later date
What are the ways of assessing reliability? (2)
Describe test-retest (2)
Describe inter-observer reliability (4)
Improving reliability - questionnaires (2)
Improving reliability - interviews (2)
Use the same interviewer each time. If this is not possible, all interviewers must be trained (e.g. so they avoid questions that are leading or ambiguous
Improving reliability - observations (2)
Improving reliability - experiments