Cost
Total amount of money that it takes to get a product to a seller
Cost of Goods Sold
Includes variable costs and fixed costs directly linked to the sale, such as material costs, labor, supplier, profit, shipping-in costs
Margin
Amount of your price that is profit – amount of money you’ll actually make off a product
Markup
Percent increase in price relative to cost
Price
Amount paid retail for the product by the customer
Relative Pricing
Price of a commodity such as a good or service in terms of another; ratio of two prices