Retention

Question 1

What is Retention Marketing?

Answer 1

• refers to a marketing strat that focuses on EXISTING CUSTOMERS
• focuses on getting back & KEEPING clients who have already one business with a brand

Question 2

What is more expensive?
A. Attracting new clients
B. Motivate old customer to have more deals with you

Answer 2

A

Question 3

Importance of analyzing RM of your competitor? (3)

Answer 3

1. Assist you in identifying ways to improve your own RM Plan.
2. Show you how to outperform your competitors
3. Gain competitive edge for using techniques that are working for your competitor

Question 4

RM Strats: (9)

Answer 4

1. Events - platform in promoting
2. Campaigns
3. Content????
4. Follow up campaigns
   What are they’re Retention plan that we don’t have
5. Promo’l activities
6. Disc vouchers
7. Abandoned cart (how?)
8. Email/digital ads
9. Sign ups in ecommerce store
10. Technology they use (chatbots? customer support management tools?)

Question 5

When to use competitor analysis FACTORS: (7)

Answer 5

1. What you can offer to clients that your competitors don’t have
2. Brand positioning
3. Market changes - eg: pandemic, strat
4. Creating business plan
5. Writing Marketing Plan
6. Product launch
7. market share

Question 6

B2B Marketing Characteristics: (5)

Answer 6

• transacts only with small enterprise company
  1. target decision - makers
  2. longer purchase cycle
  3. high price deals
  4. needs sales professional
  5. expensive marketing budget

Question 7

Sample of B2B companies

Answer 7

Microsoft sells to:

1. San Miguel Corp
2. Supermalls
3. Ayala

IBM:

1. Zalora
2. Lalamove
3. Ninjavan

Question 8

B2C Marketing Characteristics: (4)

Answer 8

1. target mass audience
2. shorter purchase cycle
3. low & high price deals
4. Product driven

Question 9

Samples of B2C:

Answer 9

Shopee (Consumer Goods) -> Consumers

Meralco (Electric Distribution) -> Consumers

Question 10

B2C RM Analysis (7)

Answer 10

1. Sign up as a customer - gain knowledge how they welcome
2. Disc Promos - promo timing
3. Buy & Hold - abandoned reminder (30-60days), marketing automation, strat to continue purchase)
4. Buy Products (activities to gain loyalties =vouchers??? bday emails, SMS, New stock anniv
5. Digital Ads Remarketing Campaigns (when what are disc, visit landing pages, retargeting, platforms
6. Content Marketing - engage in their product = content relevant/educational, entertaining, case studies, promoting, brand awareness, pic or video?
7. CS (24/7 chat support? resolves issue right awat? email? Best time to call? Rate their call support

Question 11

B2B RM Analysis (7)

Answer 11

1. Sign up as sub
2. Event Activities
3. Register on an event
4. Attend Webinar
5. Digital Ads Remarketing Campaigns
6. Content Marketing
7. CS