Absolute risk
The uppermost limit of risk in a certain scenario
Perceived risk
The assessment a person makes about the level of risk they are about to face in a certain scenario
Real risk
The risk that actually exists in a particular scenario
Media portrayals
To challenge To inform To scare To sell a place or experience To celebrate nature To understand and develop our knowledge
Adventure experience paradigm
Bottom up
Boredom Interest Adventure Peak adventure Fear Terror
What is risk?
The potential to lose something you value versus the potential to gain something you value