Risk Averse
Decreasing marginal utility with respect to income
Risk Loving
Increasing marginal utility with each additional income
Risk Neutral
For risk neutral…
Utility of a gamble=utility of gaining something with certainty
Risk averse graph looks like
Curved, downward line starting at the horizontal axis
Risk loving graph looks like
Upward sloping line starting at vertical axis
Risk neutral graph looks like
Diagonal, upward sloping line starting at vertical axis