Operationalising Variables
Any method in which a person is asked to state or explain their own feelings, opinions, behaviours and experiences related to a given topic.
Questionairre
A set of written questions (sometimes called items) used to access a persons’ thoughts/experiences
Strengths of questionnaires
+ Cost effective
+ Can gather large amounts of data quickly
+ Can be completed without the researcher being present
Single-blind review
- involves the names of reviewers not being revealed to the researcher
Weaknesses of questionnaires
Open review
the reviewers and the researcher being known to each other
Double-blind review
both the reviewers and the researcher are anonymous
Questionnaire construction
Aims, length, previous questionnaires, question formation, pilot study, measurement scale
Advantages & Disadvantages of an Open Question
+ Get more information
+ Produces qualitative data - depth and detail
Closed Question
Questions with a fixed answer/ the choice of response is determined by the question setter.
Advantages & Disadvantages of a Closed Question
+ People have to same perception of the Q&A
+ Quick and easy to answer
+ Quantitative data is easier to analyse
Interview
A live encounter (face to face or on the phone) where one person asks a set of questions to assess an interviewees thoughts/experiences. They can be structured, semi structured or unstructured.
Structured Interview
Made up of pre-determined questions and are asked in a fixed order. Basically like a questionnaire but conducted face to face.
Unstructured Interview
Works like a conversation. There are no set questions. There is a general aim that a certain topic will be discussed and interaction tends to be free flowing.
Semi-structured Interview
There is a list of questions that have been worked out in advance but interviewers are also free to ask follow up questions when they feel it is appropriate.
Strengths & Weaknesses of Structured Interview
+ Straight forward to replicate
+ Reduces differences between interviews
+ Easier to analyse
+ Get answers you’re looking for
Strengths & Weaknesses of Unstructured Interview
+ Can get more detailed answers as people can elaborate
+ More flexible as you can gain insight
Design of interviews
Gender and age, ethnicity, personal characteristics and adopted role
Leading Questions
Encourages P.ps to give a particular answer e.g don’t you think…?
Ambiguity
Questions which can be interpreted in various ways. They can mean different things to different people.
Loaded Questions
They are questions which contain emotive language which is likely to produce an emotional reaction in the respondent.
Double-barreled Questions
They contain two options within a single question.
Aim
A general statement that the researcher intends to investigate.
Hypothesis
A detailed statement which is clear, precise and testable that states the relationship between variables being tested.