Role Model
Comparison target
- mostly superior to the population
- wants to support specific attitudes/behaviors
Role Models as Behavioural Models
Role Models as possible self
Role Model as Inspiration
Excite us for behavior
Principles of Role Models
Relevance
Identification leads to influence
Age, gender, ethnicity, background
Attainability and what it leads to?
Yes = Goal setting, increases competence and self-efficacy
No = Discouragement, negative influence
Regulatory Focus
Depends on stable (e.g. traits like = self-esteem) and situational factors (e.g. risk and reward)
Information sensitivity & regulatory focus
Sensitivity high for prefered regulatory focus
Obama effect
Role Model’s success buffer stereotype threats of a population
Social Mimicry
Influences our own behavior by observing others
Principles/Types of Social Comparison
Self-knowledge (related to social comparison)
To evaluate our:
1. skills, feelings, goals
Understanding which social norms we belong to
Obstacles to Self-knowledge
Social Comparison Theory
Self-evaluation
The need for accurate self-evaluation with others
- grading in class
Self-improvement
Information to develop one’s self through others
- role models in sport
Self-enhancement
Need to increase self-worth and positive self-image
- comparing with people doing worse than me
Upward Comparison
Comparison with someone doing subjectively better
-Self-evaluation and self-improvement
Downwards Comparison
Comparison with someone doing subjectively worse
- Self-enhancement
When is which target for comparison chosen?
self-evaluation & self-improvement motive:
acquiring accurate evaluations of your abilities & opinions -> slightly better off other because these are the ones that will provide us with the most info about ourselves
Self-enhancement motive:
to boost your self-esteem -> worse-off other
Self-Evaluation Model
Consequences of Upward Social Comparison
Attainability is important for the effects
Consequences of Downward Comparison