1
Q
Product Manager
A
Ensure optimal balance between customers’ needs and the organization’s capabilities
- Cover the entire life cycle 1-7
2
Q
Product Marketing Manager
A
- Defines and manages product image in the market
- Defines the product “promise” and ensures its successful execution in the market
- Defines the product requirements
3
Q
Role of product manager = optimal balance between _______ needs and ________ capabilities
A
customer’s, organization’s
4
Q
Responsibility of product manager = manage the product throughout its lifecycle
Deliver to the _______ promise
A
brand
5
Q
Product Marketing Manager’s role/responsibility
Defines and manages product _____ in the market
Defines the product “promise” and ensures its successful execution in the market
Develops _______ & provides customer ______
A
image, customer requirements, feedback
Product Development
flashcards
Decks in class (4)
# Cards
