Bias
“Deviations from a pure random sample”
Picking a sample with the probability method
Simple random sampling
drawing individuals randomly without replacement.
* 1st individual sampled with prob 1/N
* 2nd individual sampled with prob 1/(N-1) etc.
Multi-stage cluster sampling
a probability sampling technique which takes samples in stages, and individuals or clusters are chosen at random at each stage
Parameter estimate =
true parameter + bias + chance error
Bias is the difference between what you want to estimate and what your method is estimating
If the difference is non-zero, that is the bias