sampling process
sampling techniques
probability sampling techniques
- simple random sampling
- systematic sampling
- stratified sampling
- cluster sampling
non-probability sampling techniques
- convenience sampling
- judgmental sampling
- quota sampling
- snowball sampling
non-probability vs probability sampling
nature of research: exploratory vs conclusive
errors: non-sampling errors are larger vs sampling errors are larger
variability in population: low vs high
statistical considerations: unfavourable + favourable
operational considerations: favourable vs unfavourable