sampling

Question 1

sampling: what is the focus of research?

Answer 1

the whole population

Question 2

sampling: where do you then focus on, such as the further specific characteristics?

Answer 2

the target group

Question 3

sampling: what is the sample group?

Answer 3

the individuals who take part and answer questions etc…

Question 4

sampling: what is a volunteer sample?

Answer 4

where participants are choosing to take part to be a part of a study

Question 5

sampling: what is random sampling?

Answer 5

individuals having/being randomly selected from the population, where all individuals within the population have an equal chance of being picked.

Question 6

sampling: what is stratified sampling?

Answer 6

researchers will divide group into subgroups which are called strata based on characteristics that they share, then another sampling method is used on this group.

Question 7

sampling: what is a whole population sampling method?

Answer 7

the researchers choose the whole population to base their research on. however they do try to make it specific as possible.

Question 8

sampling: what is opportunity sampling?

Answer 8

you select participants from a target group to take part in a research study (anyone that is willing and available to take part).

Question 9

sampling: what is the snow ball sampling method?

Answer 9

individuals gathering information from taking an interest from individuals talking. this then spreads from passing information being each other.

Question 10

whole population - advantages.

Answer 10

results are based upon high sample number within the target group.

Question 11

whole population - disadvantages.

Answer 11

increased generalisability

Question 12

random sample - advantages.

Answer 12

1. non-biased
2. easy to conduct
3. effort is made to ensure the sample is representative of the target population.

Question 13

random sample - disadvantages

Answer 13

1. may not be representative of population
2. can be expensive for a large population

Question 14

stratified random sampling - advantages

Answer 14

1. should be representative of the population
2. precise way of sampling
3. prevents a biased result if the selection is accurate

Question 15

stratified random sampling - disadvantages

Answer 15

1. time consuming to set up
2. small samples will skew the results

Question 16

opportunity - advantages

Answer 16

1. convenient
2. all research is conducted in a short frame of time

Question 17

opportunity - disadvantages

Answer 17

1. often bias
2. generalisation cannot be made
3. unrepresentative of whole population as only setting may be used

Question 18

volunteer - advantage

Answer 18

1. often gets large sample size as it reaches a wide audience
2. quick and relatively easy to do.

Question 19

volunteer - disadvantage

Answer 19

1. can be costly to advertise to a large sample size.
2. can’t predict who will respond

Question 20

snowball - advantages.

Answer 20

1. cheap and simple method
2. will get willing participants
3. wide range of characteristics.

Question 21

snowball - disadvantages

Answer 21

1. sample may stop and become limited
2. may not be representative
3. relies on participants talking about the topic.