what is opportunity sampling?
paprticiaptns happen to be available at the time.
What are the strengths to opportunity sampling?
easy method to recruit which saves time and money.
What are the limitations of Opportunity sampling?
What is random sampling?
when all of the members of the population have the same chance of being selected.
What are the advantages to random sampling?
No researcher bias.
What are the disadvantages of random sampling?
Time consuming to pick, volunteer bias when they refuse to take part so could be unrepresentative.
What is systematic sampling?
Used whereby every nth member is selected from the sampling frame.
What are the advantages to systematic sampling?
Avoids researcher bias and usually fairly representative.
What are the disadvantages to systematic sampling?
Not truly unbiased.
What is stratified sampling?
The composition of the sample reflects the varying proportions of people in particular subgroups within the wider population.
What are the advantages to stratified sampling?
What are the disadvantages of stratified sampling?
What is volunteer sampling?
Involves self selection whereby the participant offers to take part either in response to an advert or when asked to.
What are the advantages to volunteer sampling?
What are the disadvantages to volunteer sampling?