Search Engine Optimization Flashcards

Question

What is the 7-part structure, according to CounselingWise? (This card is not complete)

Answer 1

The solution – this is the part that gives hope. Don’t get too involved in your actual technique. Client’s can’t relate to this, and it could freak them out in some ways. We can also handle whatever they are going through. The explanation – this is where we bring back the problem and let the client know they are not alone. Objections – bring up the most common objections/fears/resistance the people have about coming to therapy for this issue. Social proof – this increases trust. This can include testimonials from other professionals. You can also use case studies. Uniqueness – what is it that is unique to me that set you apart? Call to Action – tell them what to do next? Don’t assume they know. Give them a quiz to complete or a report to download.

Answer 2

1. **Average Session Duration.** The longer a visitor stays on my site, the more likely they are to convert. 2. **Page Views**. The more pages a person views on my website, the more likely they are to convert

Answer 3

Provide value to the client in the form of good, relevant content. This leads to: 1. Users staying longer 2. Users forming a stronger impression about me 3. Users even developing a bond with me

Answer 4

* You do it with blog posts * The article should be insightful about their issues. * They stay and read it * They begin to think "this therapist could really help me." * They think "I guess I'm not the only one," and their shame dissapates a bit. * With regards to Search Engines * They notice that people are staying longer on my site * They take a liking to my site because I'm providing their customers with a positive search experience * I end up ranking higher for relevant search terms

Answer 5

1. Look at each of my specialities, and jot down the most frequently asked questions that my clients pose to me - ones that you *know* you're clients would like to read. * For example: * What is ADHD? * What causes ADHD? * How to I know if I have ADHD? * Is medication the only treatment for ADHD? * How can therapy help with ADHD? 2. Also use keyword researc tools, and then determine what you come up with represent relevant questions.

Answer 6

1. Make your site **engaging** 2. Provide your potential clients with **value** through helpful, relevant blog posts. 3.

Answer 7

* Develop a problem orientation and mirror the client's pain back to them. * Talk to the client's pain, and help them see that you have answers.

Answer 8

First, you need to some prep work through the Dig Deep Exercise (1-2 hours) * Feel the feelings so that you can really relate to you potential client. * Three important questions * What keeps my potential client awake at night, in pain or just frustrated, lying in bed, eyes wide open, and staring at the ceiling? * What is their single biggest frustration (related to my offer) that causes them the most pain and frustration? * What do they secretly, and privately desire most? Become your potential client and just finish this sentence. "If I could just \_\_\_\_\_\_\_\_\_?" After that: 1. Talking to the problem the person is having 2. Talk to the solution 3. Provide an explanation 4. Think about - and answer - their objections 5. Offer a proof piece 6. Talk about my uniqueness 7. Present a call to action

Answer 9

## Footnote The problem part of the message is meant to get the attention of your potential client by mirroring back their issues/pain. in addition to that, it's helpful to normalize their problem.

Answer 10

1. Get the attention of prospective clients 2. Provide more value 3. Keep in Touch

Answer 11

1. It allows me to provide very good content to my visitors 2. It provides this informaiton in a format and a structure that they can find. 3. Blog posts are not only about more pages and more value, but they are also about attracting visitors to my site.

Answer 12

1. I can get to the magic number of 12 contacts, since 80% of sales are made on the 5th - 12th contact. 2. I can stay "Top of Mind" 3. Show up again and again - with VALUE - so that your e-mail that and their motivation intersect.

Answer 13

1. Send them something that is valuable - informative, educational, or helpful. 2. Send them a blog post/newsletter 1-2 times a month. 3. Segment your list by specialty and send them only relevant information 4. You can also set up a 2-month sequence ahead of time so they get pre-set set of e-mails from me.

Answer 14

1. Expect people who came to my site months ago to suddenly become clients. 2. Expect old clients to come back more often (if they are still on my list) 3. Once your list has grown to several hundred people, you can expect to get a few clients each time you send it. 4. If you do group work or workshops, fill them much more easily!

Answer 15

## Footnote Becky DeGrossa states that a good bounce rate for a therapist website should be in the 50s or very low 60s - this is pretty good if we're getting a fair amount of traffic.

Answer 16

Social Media is about: 1. Social Media is a relational platform 2. The goal is to start, grow, and nuture relationships Social media is NOT about: 1. Being a sales channel 2. It is not about generating direct sales - that is not the purpose of social media. *“Asking for the close on social media is like making out in church. You can do it, but it’s highly frowned upon.”*

Answer 17

1. Know is about increasing awareness. How many people know who we are? 2. Like involves engagement. How many people like who we are and interact with us? 3. Trust is conversion or commitment. How many people are converting or committing to what it is that we put in front of them? 4. Build is all about advocacy. How many people are advocating on our behalf? Who is taking action when we ask them to take action? Who is willfully telling people about us on social without any coercive measures?

Answer 18

## Footnote Selling a product, blasting out information, or singing your own praises. These are probably the top three mistakes I see organizations making on social media again and again and again.

Answer 19

* Find the hashtag of a conference you're going to be at. Maybe an industry-related one. OR.... * Find the hashtag of a popular Twitter chat related to your business. I use #BufferChat often. Next: I want you to favorite 100 tweets from the hashtag. Make sure they're actually interesting. But favorite 100. No more. No less. Now...watch. In the next 12 hours you'll add 8-10 new followers. Guaranteed. Now 8-10 may not seem like a lot. But if you do this every day for 30 days you've got hundreds of new followers. And the best part? They are all related to a topic you care about. This is how how you grow your Twitter channel. This is also how you increase your targeted connections. A friend of mine once said a favorite is like a "virtual high-five". I agree 100%. A high-five doesn't cost you anything. Plus it makes people feel good (yourself included!). You'll see hundreds of favorites if you look at my profile. There's a reason. I'm adding 80-100 new followers per day from this one tactic alone. These aren't randoms either. They are people and brands connected to the topics I am most knowledgable and passionate about. I focus on Twitter growth because it's a "top of the funnel" channel for me. The more people I can connect with in a meaningful way the more our business grows. Twitter helps facilitate those connections. In short: Twitter ≠ more business. People = more business. Make sure you know your "why?" before you start. Once you do...start high-fiving!

Answer 20

1. Yes! Blog posts with relevant images get 94% more views than blog posts without relevant images. Images naturally grab the reader's attention 2. The human brain processes images much quicker than text. 3. Images are more likely to be liked and clicked on Social Media 4. Images increase reader engagement - vistors will stay on my sight longer. 5. Images can communicate my message beyond what words can express - and can convey empathy. 6. Images make content more memorable 7. Use relevant, relatable images that convey the emotions of the post. 8. We can create graphics with just the post title - at Canva.com 9. Avoid cheesy, posed stock photos that may look fake or make the reader feel as though they are being mocked.

Answer 21

1. Why is this person wanting to contact me in the first place * They may want a backlink from my site to improve their ability to rank. * If I am a well-known expert in my niche, it could improve the writer's credibility. * Know what the person is after - what is their motivation. 2. It is a good idea to accept high-quality articles that work with my site and are a benefit to my readers? * Is the message consistent with what I would write myself? 3. Where is this article going to link out to? Check out the site to make sure that it is a quality site, and not one that would harm my site if I were to link to it. 4. Create guest post guidelines if I want to purse this. Check these out at www.counselingwise.com/guest-post-guidelines. 5. Once I have guest post guidelines, I can seek out guest posters and refer them to my guidelines. If they agree, then we have a deal.

Answer 22

1. It can take anywhere from 3, 6 or 12 months to see results. 2. There are three things that make SEO take as long as it does 1. How much are we engaged in outreach efforts in order to get links back to my site? How much are we consistnly publishing content that our ideal audience is looking for - and promoting it? These factors are within our control. 2. Am I competitors doing a better job of this than I am? 3. What is the Search Engine doing to update its formula to decide what the ranking factors are?

Answer 23

* Make a commitment to work on my blog * If is just going to be a hobby – fine * But if I want to take it to the next level, I’m going to need to put in substantive, consistent time. * Write down why this is important for me – and what is at stake * Come up with a strategy * Schedule the time – and keep the commitment

Answer 24

## Footnote Because people distrust institutions these days – as such, anything that I can do to humanize my brand, the better.

Answer 25

1. Write down my goals 2. Get clear on why this is important to me (My why) 3. Develop a clear time-management strategy (My how) 4. Enter it into my calendar as an appointment 5. What would it take to make that goal become a reality?

Answer 26

* Decide on a writing schedule that I can stick with that is regular and predictable * Get consistent about writing once a week at least before building up to twice a week. * This builds trust with your audience * Slow and steady wins the race!

Answer 27

## Footnote He recommends posting to Twitter and Facebook at least twice a day

Answer 28

* Use the Google Keyword Tool to find out how many people are looking for a word or a term in any given month * This is one of the most basic ways to conduct market research * Are there other websites that talk about this topic? Great – look at what they are focusing on – especially if they are monetizing around my topic or interest area

Answer 29

* Ask yourself this question about the prospect for whom you’re writing: “What was going on in your life that brought you to us today?” * Pain Aware people respond to seeing solutions to their pain, or even their pain itself. * Solution Aware people respond to high-level benefits -- so don’t think of the problem, folks, think of the solution. * Problem Aware people realize they have a problem ... but they have no idea how to solve it. [http://blog.hubspot.com/marketing/copywriting-lessons-joanna-wiebe](http://From%20http://blog.hubspot.com/marketing/copywriting-lessons-joanna-wiebe)

Answer 30

[http://blog.hubspot.com/marketing/copywriting-tips-for-increasing-conversions](http://blog.hubspot.com/marketing/copywriting-tips-for-increasing-conversions) Because poor web copy doesn’t read smoothly, stir emotions, influence behaviors, or make explicit calls to action—it feels purposeless—and that’s just bad marketing. 1. **Be clear.** “Clearness is secured by using words that are current and ordinary.” – Aristotle. If you wouldn’t use a phrase in a personal conversation with a customer, then don’t use it in your web copy. Clarity is the key to mutual understanding between you and your customers. 2. **Be concise.** Every single word used in your web copy should add value for the reader and act as a critical part of your argument or purpose. Cut out excessive language whenever possible and aim for an average sentence length of about 16 words. 3. **Make It About Them.** As straightforward as this seems, many companies fail to reflect this principle in their web copy. Instead of saying “We do inbound marketing” try something like “Increase your web traffic and leads with irresistible content. 4. **Break up the page with subheads and bullets.** A study from the Nielsen Norman Group found that 79% of readers skim, while only 16% read every word on a page. Breaking up your page with subheads and bullets will make it easier for those 79% to digest the copy—and ultimately take a desired action—on your website. 5. **Avoid overuse of buzzwords.** Don’t betray your web copy by leaving its reader without a clue for what to do next. The call to action (CTA) is one of the most important aspects of web copywriting and, as such, it can be one of the most difficult to master. I recommend subscribing to the email list on WhichTestWon.com to receive regular emails about A/B-tested marketing campaigns (yes, CTAs are included). 6. **Know Your Audience.** More specifically, know their pain points and address them in your web copy. Figure out why people buy your product or service, how they buy it, what they use it for, and what really matters to them.

Answer 31

## Footnote "What advantage do you want?" they ask. "The only advantage I want," I reply... "Is... A Starving Crowd!" Think about it. When it comes to direct marketing, the most profitable habit you can cultivate is the habit of constantly being on the lookout for groups of people (markets) who have demonstrated that they are starving (or, at least hungry) for some particular product or service.

Search Engine Optimization Flashcards

(56 cards)