secondary research methods

Question 1

website

Answer 1

most companies now out information about themselves and their products on the internet, all of which could be used by competitors as secondary data.

Question 2

advantages of websites:

Answer 2

quick way to obtain data compared to primary methods
cheap way to obtain data compared to primary methods

Question 3

disadvantages of websites:

Answer 3

data may not be up to date
data may not match the purpose of the market research required

Question 4

what is census data?

Answer 4

data collected by the government every 10 years , questioning the entire population on their religion, jobs , qualification, income and more.

Question 5

what are newspapers and magazines for?

Answer 5

collect information from reading newspapers and magazines - ideas for new products / competitors offering

Question 6

what is internal data?

Answer 6

past sales figures, profits, comments from customers
used for future decision making usually stored in computer systems

Question 7

what are 2 advantages of secondary data?

Answer 7

generally cheaper
a wide range of data is readily available

Question 8

what are 2 disadvantages of secondary methods?

Answer 8

risk that it could be out of date
could be not in the exact form the business requires