Self-report

Question 1

Advantages of rating scales (3)

Answer 1

• gives idea of how strongly participants feels about something (more detailed than yes or no!
• gives quantitative data which cannot be compared
• easily repeated

Question 2

Disadvantages of rating scales

Answer 2

• participants tend to use the middle scale (so it doesn’t look too extreme)
• doesn’t give an idea of why participants chose that option
• might not be consistent in how participants interpret the scale