What is a close-ended questionnaire?
It collects/geenerates quantative data
What is a open-ended questionnaire?
It collects/ generates qualitative data
What is social desirability bias?
People may present themselves in a positive light
(to seem more desirable)
What are the pros of questionnaires
- cost effective
- can create large amounts of data
- Can be completed without a researcher
present - Easy to analyse quantative responses
What are the cons of questionnaires
- Respondents may lie
(social desirability bias) - Response bias
- Participants may rush through
What is a stuctured interview?
Predetermined questions asked in a fixed order
What is an unstructured interview?
Its more like a conversation with no set questions.
The general aim is for ppts to
expand/elaborate on answers
What is a semi-structured interview?
There is a list of questions set in advance but the interviewer are free to build on previous questions
What are the pros of an interview
- More thorough
- Structured interviews can be replicated
What are the cons of an interview
- Respondents may lie
(social desirability bias) - Unstructered interviews are incomparable
What is the likert scale?
Respondents indicate their agreement with a statement on a 5 point scale.
The purpose of the likert scale is to identify how far someone agrees
What is the rating scale?
Respondents choose how strongly they feel about a topic
What is a fixed choice?
Theres a list of possibilities/options and responsdent picks the one apply to them.
