Self-report design

Question 1

What is a likert scale

Answer 1

• when respondent indicates their agreement with a scale of usually five points

Question 2

What is a rating scale

Answer 2

• get respondents to identify a value that represents their feeling about a topic

Question 3

What is a fixed choice option

Answer 3

• includes a list of possible answers and respondents are required to choose which apply to them

Question 4

What is an interview schedule

Answer 4

• list of questions

Question 5

Why should an interview schedule be standardised

Answer 5

• to reduce interviewer bias

Question 6

What is meant when someone says ‘overuse of jargon’

Answer 6

• terms that are only used by those in a specialist field or area

Question 7

Why should emotive words or use of language be replaced with more neutral alternatives

Answer 7

• the authors’ attitudes can have an effect on the respondents answer and cause them to answer due to social desirability bias
• leading questions also guide respondents towards a particular answer causing the ppts to lack honesty in their responses

Question 8

What is a double barrelled question

Answer 8

• contains two questions in one, problem comes if the respondent agrees with one half of the question but not the other
• questions that include double negatives can also be hard for respondents to decipher eg ‘i am not unhappy in my job’