self-report techniques

Question 1

describe an open question questionnaire

Answer 1

• collects qualitative data
• ppt answers however they want

Question 2

give 2 strengths of an open questionnaire

Answer 2

• Rich in depth and detail.
• Useful for sensitive topics as participants can elaborate on their answers.

Question 3

give a limitation of an open questionnaire

Answer 3

Difficult to convert to statistical data hence more difficult to analyse.

Question 4

describe a closed question questionnaire

Answer 4

questions that restrict you to a fixed number of responses
- collects quantitative data
- eg likert scale and rating scale

Question 5

give a strength of a closed question questionnaire

Answer 5

• easy to analyse and compare data

Question 6

give limitations of a closed question questionnaire

Answer 6

• Lack of depth and detail.
• Can be limiting which can be frustrating for participants

Question 7

strengths of questionnaires

Answer 7

• Cost-effective
• Gathers large amounts of data quickly
• The researcher does not need to be present
• They are easy to analyse
• As responses can be anonymous this usually means participants are more open

Question 8

limitations of questionnaires

Answer 8

• Difficult to know whether the target population it was intended for answered it e.g. if it is online
• They take a long time to design
• It is difficult to assess the validity as biases such as social desirability bias (when the participant wants to present themselves in a positive light so is not truthful) are presented
• Participant bias presented from factors such as time, age, gender.
• Response bias presented e.g. acquiescence bias whereby participants simply agree with all the questions, instead of putting effort into considering an answer for each question.