Self-reporting data: Questionnaire design

Question 1

What are the pros of a questionnaire?

2

Answer 1

• Easily repeated, collect data from large nb of ppt at same time (speed)
• ^willing to reveal personal info as feel ^anonymous

Question 2

What are the cons of a questionnaire?

2

Answer 2

• Social desirability bias (lie, don’t want to look foolish)

- Sample bias, only willing individuals fill them in

Question 3

What are the pros of using ranked scale?

2

Answer 3

• Objective way to show feelings

- Quan data, easy to analyse/draw conclusions (graphs)

Question 4

What are the cons of using a ranked scale?

2

Answer 4

• Ppt may respond in same way to all Q’s

- Social desirability