SEO

Question 1

What percent of searches typically click on SEO results?

Answer 1

70-80% of searches

Question 2

What 3 sets of signals do search engines use to rank pages?

Answer 2

1) Content: how well do the words/media answer the question asked?

2) technical: page speed, mobile optimization - how well the site works

3) backlinks: how many relevant/authoritative websites link back to this domain?

Question 3

What is on-page optimization?

Answer 3

ensure content is both relevant and provides a great user experience. includes using keywords and formatting following SEO best practices

Question 4

What is off-page optimization?

Answer 4

Attracting and building backlinks.

Question 5

What is technical optimization?

Answer 5

The functionality of your website; things like no broken pages/links, quick load time, and ensuring it functions well across all devices

Question 6

What is the 3-steps process that search engines use to return results?

Answer 6

1) crawling: SE’s send out “web crawlers” to find new pages and record info about them

2) indexing: if a web page’s content adheres to SEO best practices and the content is considered valuable, the web page will be saved in the database, known as the index

3) ranking: for any keyword, the SEs rank the results to give the searcher the most useful and relevant results on the SERP

Question 7

what are the 4 steps to conduct SEO keyword research?

Answer 7

1) pick a topic to research
2) brainstorm keywords around that topic
3) review keyword suitability, value, and difficulty metrics in the keyword research tools
4) prioritize keywords and finalize your list

Question 8

What is the Largest Contentful Paint (LCP)?

Answer 8

a measure of page load performance

Question 9

What is the First Input Delay (FID)?

Answer 9

timing of how long it takes a browser to respond when user first interacts with it (like a click)

Question 10

What is the Cumulative Layout Shift (CLS)?

Answer 10

a measure visual stability by tracking how much unexpected movement occurs in a page’s content

Question 11

What are the 3 key SEO metrics?

Answer 11

keyword rankings, organic traffic, and conversions