STRATEGY
(Expectations)
It’s a long term game that involves months
3-5 things to work on for a set period of time
If goal creating traffic you might want to do something like blog posting for keywords, increasing website speed
SEARCHES HAVE 3 PRIMARY FUNCTIONS
Crawling, Indexing, Ranking
Crawling: When Google’s bots (called “spiders”) visit your website and scan all the pages to see what’s there.
Indexing: After crawling, Google saves your pages in its massive database (the “index”) so they can show up in search results.
Ranking: Where your website appears in Google’s search results (1st, 2nd, 10th, etc.) when someone searches for something.
CMS (Content Management System):
Software that lets you build and manage a website without coding (like WordPress, Wix, Squarespace)
SEO Pillars
On-Page SEO
Off-Page SEO
Technical SEO
KEYWORD RESEARCH
(What could help you with this part of the process)
TOOLS - That
- what is the main thing you need to know about the keywords you chose
Brainstorm Topics– List what your audience cares about (e.g., “yoga,” “home workouts”).
EXAMPLES:
Wedding Planners - budget weddings, Hubspot - inbound marketing, Cell Phone - “crack screens”,
Expand with a Tool– Use Google Keyword Planner, Ahrefs, or SEMrush to get related keywords and search volume.
Check Intent & Competition–
KEYWORD RESEARCH 2
(How you should think before coming up with a keyword)
Intent: Is the searcher looking to buy, learn, or find something?
Think like the searcher.
Competition: See how hard it is to rank (tool difficulty scores or Google the phrase to see who ranks).
KEYWORD SEARCH 3
(The different types and what to look out for)
Choose Your Targets– Pick keywords with good search volume, doable competition, and relevance to your site.
- Navigational search:
A search where someone is trying to find a specific website or page they already have in mind. - “I want to log into Facebook, so I search ‘Facebook login.’”
“I want to go to Nike’s site, so I search ‘Nike official website.’”
- Informational keyword = the user wants information or answers, not to buy yet.
- Example: “Best running shoes for flat feet” → they’re researching, comparing.
- Transactional keyword = the user wants to take action, usually buy something.
- Example: “Buy Brooks running shoes size 10” → shows intent to purchase.
Just because it has low volume doesn’t mean it isn’t usable
KEYWORD TIPS
- Software
- Cluster
USE GOOGLE TRENDS: for trending Keywords
Try to target one keyword or Keyword phrase per page
KEYWORD CLUSTER: avoid it figure what type of per page
GOOGLE CONSOLE
Google Search Console = Google telling you how your website looks from Google’s point of view
How user’s find a site
It’s given to you by Google itself to help you understandhow people find your store (website) on
- Google Search.
Tells you if Google can see your site
If a page on your website doesn’t work (404 error)
When you add a new page to your website, you can tell
Google:
When you add a new page to your website, you can tell
Google: “Hey, check out this new page!” so Google can add it to search faster.
GOOGLE ANALYTICS
A free report card for your website that shows who visited, what they did, and where they came from — so you can fix what’s broken and do more of what works.
Keyword Stuffing
and
Keyword Cluster
KEYWORD CLUSTER = a group of related keywords that cover the same topic, used together in content to help search engines understand the page more completely.
KEYWORD Stuffing = an outdated SEO tactic where a webpage repeats the same keyword excessively in order to try to manipulate search engine rankings.
Keyword Stuffing:
- Repeating one keyword
- Looks spammy
- hurts rankings
Keyword Cluster
- Using many related keywords
- Looks natural
- helps rankings
