1
Q
Peak-end Rule
A
Duration doesn’t matter much - People remember their peak and end experiences the most.
2
Q
What else influences consumer memory?
A
- Marketing Info (e.g., ads, reviews)
- Expectations, Savoring
- Actual experience
- Post Experience Marketing Info (e.g., ads, reviews)
- Consumer Memory
Consumer Behavior
flashcards
Decks in class (16)
# Cards
-
Session 3: Why Study CB18
-
Session 4:How to Tap Into Consumer Motivation14
-
Session 8: Perception 327
-
Session 2: Managing Consumer Experience20
-
Session 10-11: Snoop44
-
Session 12: Gender and Consumer Behavior27
-
Session 13: Categorization29
-
Session 14: Basics of Consumer Memory44
-
Session 9: Sensory Cues on Consumer Perception13
-
Session 7: What influences perception?27
-
Session 5: Exposure Attention39
-
Session 152
-
Session 16: Influencing Cognitively-Based Attitudes8
-
Session 20: Persuasion9
-
Session 22: Needs Recognition, Search, Judgment, and Decision Making10
-
Session 21: Needs Recognition, Search, Judgment, and Decision Making0
