Personality of performer - has to be authentic - elevator version - easy for audience to understand (30 seconds)
Persona and Shtick are same thing - perhaps persona is easier term to understand
Professionals have narrow shticks
Howard - experienced comics narrow their persona - narrow but also deep - inexperienced comics tend toward wide personas (too scattered) - who is this guy? The audience wants to know
Don’t over-think - being yourself is your persona