List the 6 main types of motivational triggers
- Authority
- Urgency
- Social Proof
- Fear
- Scarcity
- Likeability
What is meant by social proof
Psychological phenomenon where individuals look to the behaviors and actions of others to determine their own decisions or actions in similar situations 1/6 motivational triggers.
What is meant by scarcity
Psychological pressure people feel when they believe a product, opportunity, or resource is limited or in short supply
Mention 3 forms of likeability
- Sexual Attraction
- Pretending to be a friend
- Common Interest
What are the 4 main forms of impersonation used by attackers ?
- Impersonation
- Brand Impersonation
- Typosquatting
- Watering Hole Attacks
How can you mitigate impersonation?
Organizations must provide security awareness training to their employees on a regular basis so that they remain vigilant against future attacks.
What are ways you can protect against brand impersonation?
○ Educate their users about these types of threats
○ Use secure email gateways to filter out phishing emails
○ Regularly monitor their brand’s online presence to detect any fraudulent activities as soon as they occur
What is known as typo-squatting?
Also known as URL hijacking or cybersquatting, refers to a cyber attack where an attacker will register a domain name that is similar to a popular website but contain some kind of common typographical errors.
How can an organisation combat typo squatting?
○ Register common misspellings of their own domain names
○ Use services that monitor for similar domain registrations
○ Conduct user security awareness training to educate users about the risks of typosquatting
What are Watering Hole Attacks?
Targeted form of cyber attack where attackers compromise a specific website or service that their target is known to use.
How can an organisation mitigate watering hole attacks?
○ Keep their systems and software updated
○ Use threat intelligence services to stay informed about new threats
○ Employ advanced malware detection and prevention tools
