simple random

Question 1

define

Answer 1

taking list of population and selecting members at ranomd (e.g assiging number and using number generator)

Question 2

advantages

Answer 2

Each member has equal chance - far more representative than quota or opportunity sampling

Question 3

disadvantages

Answer 3

• Need sampling frame - can be hard to get
• Coincides means could still not be very representative - e.g chance all male are picked e.t.c
• Need a way of choosing randomly - random generators not great for large lists