Slide 9

Question 1

Direct and Digital Marketing
Benefits
For Buyers

Answer 1

Convenience
Access to many products
Comparative information
Interactive and immediate

Question 2

Direct and Digital Marketing
Benefits
Sellers

Answer 2

Customer relationships
Low-cost, efficient, fast
Flexibility
Reach hard-to-access buyers

Question 3

SMM Advatages

Answer 3

Brand exposure
Engagement
Targeted ads
Cost-effective
Data analytics
Viral potential

Question 4

SMM challenges

Answer 4

Information overload
Brand consistency
Negative feedback
Privacy
Staying updated