five key attributes distinguishing media
- fidelity: how much it resembles to reality
- privacy: how much anonymity
- channel: audio, visual
- interactivity (TV vs. facebook)
- content (how the channel interacts with the content)
definition media psychology
media psychology is the scientific study of human behavior, thoughts, and feelings experienced in the context of media use and creation
LC4MP is based on three stages of information processing
- encoding: selecting information
- storage: creating long term representation
- retrieval: memory
cognitive capacity
the total amount of information the brain is capable of taking at a given moment
learning
a relatively permanent change in the system due to information processing
media selection
a goal-oriented decision process through which people select from or avoid certain media or content
different stages of adoption
- knowledge: je hoort het voor het eerst
- persuasion: je komt er mee in aanraking
- decision: je koopt het
- implementation: gebruik in dagelijkse leven
- confirmation: overtuiging van goede aankoop
different stages of domestication
- appropriation: motivatie om te kopen
- objectification: wat betekent product voor mij
- incorporation: interactie met product
- conversion: product wordt gebruikt voor bedachte doel
cognitive dissonance
inconsistency between behavior and attitudes leads to cognitive dissonance
confirmation bias
The tendency to search for, interpret, favor, and recall information in a way that confirms or supports one’s prior beliefs or values
two core hypotheses of MMT
- valence hypothesis: people strive for positive mood
- arousal hypothesis: people strive for arousal-balance
content moderators in MMT
- hedonic valence
- semantic affinity (nothing should remind of the original bad mood)
- absorption potential (capability to block previous mood)
- excitatory potential (dynamics, erotic content)
four steps of planned media use
- intention
- implementation intention
- monitoring and shielding of action plan
- investment of effort
depletion
lack of motivation and resources to execute self-control
recognition heuristic
take the recognized alternative, when all alternatives are seen
fluency heuristic
take the more quickly recognized alternative
take-the-best
compare the aspects and stop once an aspect is found that differs between the two, take the alternative with favorable aspect
media habit
form of automaticity in media consumption that develops as people repeat media consumption behavior in stable circumstances
three ways of measuring emotions
- behavior
- physiology
- feeling
emotion
a (sub) conscious evaluative response to some event. A powerful and clear unified feeling state, such as anger or joy, guilt, shame
mood
a feeling state that is not clearly linked to some event
affect
a quick (automatic) response that something is good or bad, liked or disliked
emotional depictions in the media have 4 potential functions
- socialization of emotional responses
- cope with negative emotions
- benefits of more positive mental states
- formation of more cohesive social relationships
phenomenological truth
if i feel, it must be real
