SMART OBJECTIVES

Question 1

Specific

Answer 1

Is the goal clear and defined? It has to be relevant to the business’ nature and not ambiguous.

Question 2

Measureable

Answer 2

Can it be measured to see if it has been achieved or not?

Question 3

Achieveable?

Answer 3

Is it realistic? The more realistic the more motivating.

Question 4

Relevant

Answer 4

Is the abjective actually of any use? Is it a distraction from the main purpose of the company?

Question 5

Time Specific

Answer 5

Does it have a time frame? Without a deadline, objectives aren’t meaningful.