SMART Targets

Question 1

Specific

Answer 1

The target must be well defined and state exactly what is required for it to be achieved. It should not be vague.

Question 2

Measurable

Answer 2

It must be quantifiable and be expressed in some form of measurement unit, for example increase sales by 20%.

Question 3

Agreed

Answer 3

It must be discussed and agreed with line managers, especially when preparing a Personal Development Plan.

Question 4

Realistic

Answer 4

Targets should be challenging but must still be achievable.

Question 5

Timed

Answer 5

Key date(s) identified when the target should be completed.