(+)
They are relatively cheap to undertake.
(++)
A good way of gathering preliminary evidence before getting locked into expensive and time consuming longitudinal research.
(-)
The long term effects of exposure to a particular situation cannot be investigated.
(–)
Cannot see how changes in society over time affect people’s behaviour.
Snapshot study.
This is where participants are studied over a short period of time. The amount of data collected from participants is limited.