Social Influence

Question 1

What is compliance?

Answer 1

Going along with the majority even though privately we do not agree

Question 2

What is normative social influence?

Answer 2

Compliance because of the need to fit in with a group

Question 3

What is internalisation?

Answer 3

Adopting the beliefs of a group because we dot know how to behave

Question 4

What is identification?

Answer 4

Temporarily adopting the beliefs of a group

Question 5

Name 2 situational and 2 personal factors which affect bystander intervention

Answer 5

Diffusion of responsibility and cost of helping

Competence and mood

Question 6

Name a situational and a personal factor that affect conformity

Answer 6

Unanimity of the majority (not everyone conforms - less likely to conform yourself)
Internal vs external locus of control

Question 7

How did the authority figure and the proximity of the victim affect Milgram’s electric shock experiment?

Answer 7

Authority wearing a lab coat - looked legitimate

Victims in a different room - easier for participants to obey as suffering couldn’t be seen

Question 8

What is deindividuation?

Answer 8

Loss of personal self awareness and responsibility as a result of being in a group

Question 9

What is informational social influence?

Answer 9

Conformity because we don’t know how to behave

Question 10

Revise Zimbardo and Piliavin studies

Answer 10

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