Social Learning Theory
Is the idea that people learn behaviours through observing and imitating others. It combines elements of behaviourism and cognitive psychology.
Mediational Processes
Cognitive factors that influence learning and comes between stimulus and response
What are the Mediational Processes ?
Attention
Retention
Reproduction
Motivation
Imitation
Copying the behaviours of others
Modelling (observers perspective)
Modelling is imitating the behaviour of a role model
Modelling (role models perspective)
Modelling is the precise demonstration of a specific behaviour that may be imitated by an observer
Identification
When an observer associates themselves with a role model and wants to be like them
Vicarious Reinforcement
Reinforcement which is not directly experienced but occurs through observing someone else being reinforced for a behaviour
Bandura’s Research (Aim, Sample and Procedure)
Investigated whether children learn aggressive behaviour through observation of adult role models.
Bobo Doll Experiment Findings