the scientific investigation of how thoughts/feelings/behaviours are influenced by actual, imagined or implied presence of others =
social psychology
what does social psychology focus on?
what can’t we prove no matter how much evidence we generate?
theory
we can only ______, _______ or _______ a theory
support, modify, reject
benefits of lab assessment?
disadvantages of a lab experiment?
how is a lab study low in external validity and mundane realism?
artificial setting and highly controlled
how are experimenter effects minimised?
using a double blind procedure
benefits of field assessment?
2. high external validity
disadvantages of field assessment?
2. difficult to obtain accurate measures
manipulate an independent variable (IV) and observe the effect on the DV = experimental or non-experimental?
experimental
correlation between variables (no manipulation of an IV) = experimental or non-experimental?
non-experimental
what are different types of experimental methods?
lab experiment
field experiment
RTC
what are different types of non-experimental methods?
the type of method chosen depends on what 3 things?
what type of method is the main approach used?
experimental
how is confidence in the validity of a hypothesis enhanced?
if researchers confide in the hypothesis a number of times using different methods > avoids confirmation bias
must common as allows us to identify the causes of events =
causal experimentation
intervention in the form of manipulation of 1 or more IVs and then measurement of the manipulation =
systematic experimentation
how are thoughts/feelings/behaviours measured in social psychology?
self report, objectively assess behaviour in a lap
mental structure that organises and collects info about something =
schema
what type of tasks assess or influence the accessibility of schemas?
implicit tasks
what does the accessibility of a schema mean?
the ease of retrieving/accessing a schema
______ accessible schemas are more likely to influence cognitive processes and behaviour
highly