Labov’s Department Store Study
Looked at 3 different department stores (Saks, Macys and S.Kleins) in New York and asked for directions to departments on the fourth floor and then asked them to repeat it.
- Looks at different classes, conscious and unconscious speech.
264 ‘interviews’ which were representative of numbers in each class
- Found an increase of ‘r’ in careful speech, Saks used the rhotic’’ the most and was used most in word final position.
Milroy and Milroy, Belfast Study
Looked at inner-city Belfast in the 1970s and 3 working class communities.
- Milroy lived within the community which reduced Hawthorne effect but also meant more bias and human error.
- They looked at the correlation between the integration of people in the community and they way they speak.
Each person was scored between 1-5 about how integrated they were
They found that a high score was correlated with the use of more non-standard forms. This suggests that accent/dialect was strongly influenced by the level of integration into a social network.
Close-knit networks are important for dialect maintenance as it promotes solidarity and identity
Bernstein
Codes
Penelope Ekhert, Jocks and Burnouts (2000)
SOCIAL PRACTICES
Jenny Cheshire, Reading
De Klerk, Taboo (1972)
Philip Hensher (2002)
Writing in The Independent, highlighted the complexity of the situation that people in a group can call each other names, e.g. nigger, queer etc. but that when called these names from someone outside the group it becomes offensive.